Research

Solid research is the foundation for effective marketing. Research methods include focus groups, quantitative surveys, compilation of existing data, and competitive analyses. Through research, you can learn more about your target markets' attitudes, feelings, and beliefs about your products and services, identify new marketing opportunities, test new strategies, and refine your communications.

Communications Audits

How well do you communicate? We can review your internal and external marketing and communications materials for content, presentation, consistency, and effectiveness - to ensure that your current materials convey your key messages, are appropriately targeted to your markets, are effective in achieving your goals, and present a consistent image. We will also identify opportunities to streamline your communications systems and processes.

Project and Campaign Management

We can manage your marketing and communications campaigns through developing of quality briefs, assisting in providing evaluation criteria, screening of bidding companies, drafting contracts and management of projects, serving as a conduit between the agency and the client. We will ensure that you creative convey your key messages, are targeted to your markets, are effective in achieving your strategic goals, and present a consistent image.

Training and Development

If you want to provide your staff with opportunities to grow professionally and train your staff to take on more responsibility, we can help. We can conduct individual and group training and facilitate workshops and seminars on subjects including creative advertising, media planning and buying, marketing, and strategic planning.

Government Relations

Every sector has its own dynamics, as such insight into the operations of the sector and the organisation you want to engage, pursue or lobby is critical if you want to make impact and create top of mind awareness about you and what your organisation does We provide turnkey services to allow access into this sector and develop strategies and tactics to build relations, lobby and also advocate for causes closer to the client’s heart with the relevant government institution.

Other Services

• Development of Integrated Social Marketing Communications strategies
• Development of CSI strategies
• Conception and management of social change campaigns
• Facilitation of community engagements and mobilisation
• Provision of design, layout, editing and printing services